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FE VOLUME 30
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Subject: News from Specialty Food Resource, LLC
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Food Entrepreneur eZine
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By Food Entrepreneurs For Food Entrepreneurs
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Volume 30 - June 2008
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These days "green" is everywhere. Organic foods, sustainable living, fair trade are words that have become part of our mainstream vocabulary. What does this all mean and how does it affect the food industry?
For example, organic foods are produced without the use of conventional pesticides, artificial fertilizers, human waste, or sewage sludge, and are processed without ionizing radiation or food additives. There is a growing belief that eating organic is better for our bodies and better for the planet.
Sustainable living refers to lifestyle that can be sustained with limited exhaustion of natural resources.
Fair trade is an organized social movement and market-based approach to alleviating global poverty and promoting sustainability by advocating fair price payment, particularly on products shipped from developing countries to developed countries.
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Quick Links...
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Dear Stephen,
Welcome to Volume 30 of Food Entrepreneur eZine (FE).
More than a quarter of Volume 29 readers clicked through to the article from Food Label News and 18% read the All About Green article. Learn more about Food Label News and the website popularity tool from marketleap.com.
Would you like to be an FE contributor? Topics are welcomed that impact almost any aspect of specialty food marketing. We will be happy to help.
Share your innovative specialty food business with us and we will share them in future issues of Food Entrepreneur eZine
Does FE help you? Please let us know what you think we should do to improve its interest, ease and utility. We invite and welcome your comments.
Let's work together to learn ways of succeeding in specialty food marketing. We are off to attend the Summer Fancy Food Show in New York City at the end of June and we will share with you in future newsletters what we found to be new and successful in this fascinating industry! Stay tuned...
Wishing you great profits!
Pat
Pat Hall
Editor, Food Entrepreneur eZine
Steve
Stephen F. Hall
Author, From Kitchen to Market
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· NOTES AND COMMENT - Why Consider Exporting?
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For many small companies, exporting is becoming an essential part of their business plan. Increased exports means business growth and business growth means bigger profits. It is critical for more businesses to think globally and here are some reflections of why this has merit.
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· ALL ABOUT FOOD LABELS - Comments on "Natural" (or Not) on FDA-Regulated Food Labels.
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Food Consulting Company's Karen Duester includes the following topics in the latest edition of Food Label News:
· Table of Contents:
- "Natural" (or Not) on FDA-Regulated Food Labels
- "Natural" on USDA-Regulated Food Labels
- "Natural" on Canadian Food Labels
At Your Service: Free Answers for Selected Questions
Readers of Food Label News can submit their food label questions free of charge for possible publication in the Q & A Section of Food Label News.
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· SPECIALTY FOOD RESOURCES - Go to Resources and Select "Federal Government Assistance"
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Your SpecialtyFoodResource.com site has a SEARCH feature. You may now go right to the "find" section and look for information on our entire site. Feel free to let me know if you see anything that needs changing.
For example, when you click on the "Federal Government Assistance" tab, you will see an alphabetical listing and contact information for information and guidance.
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· INTERNET SALES: Who is Selling Specialty Food via the Internet? The Answers Here
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Our last month's survey on Internet Food Sales in 2007 gave us the following snapshot. When asked if their companies have used the Internet in 2007 as a sales tool:
- 61.3% responded in the affirmative
- 38.6% responded they did not use the Internet at all.
- 43.1% stated the Internet generated less than % of their total sales
- 4.4% reported sales between 51% to over 60%of overall sales.
When asked about 2008 sales, survey results showed flat growth with:
- 40.9% of respondents thinking the Internet would still provide less than 10% of sales.
- 51% to more than 60% of Internet sales shows growth in 2008 remains flat at 4.4%.
So where will the 2008 growth show itself? What segment will provide your business with growth in 2008? Up from 2007 or will the recession impact to keep sales flat? Let us know your thoughts and comments via the Discussion Forum.
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· UPDATE ON THE 5TH EDITION OF FROM KITCHEN TO MARKET!
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The fifth edition of From Kitchen to Market - Selling Your Gourmet Food Specialty has gone to the publisher! Stephen and I would like to thank all the people who gave so freely of their time for interviews and industry insights to ready the final manuscript.
Kaplan Publishing expects to have the fifth edition on the shelves by November 2008. In this edition, Stephen includes an in-depth chapter covering Self Assessment. Readers are advised on how to develop a mission statement to create and sustain the new entrepreneurial spirit; the importance of vision that commits them to 100% ownership and full partnership in this endeavor.
An in-depth discussion of The Six Principles of Marketing keeps the readers focused on the mission and how to reach their desired outcomes.
Expanded appendices offer more information on Internet Services, Food Brokers, Trade Shows and Associations and Export Assistance.
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· HOW POPULAR IS YOUR WEBSITE? Find Out Here
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· STRATEGIC PLANNING AT A GLANCE - Recommended Agenda
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Have a look at the winning Strategic Planning Workshop/Retreat Agenda I use. It helps food entrepreneurs establish a strategic framework that is critical to their success. Contact me to learn how we can implement it in your firm.
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· WORKSHOP SCHEDULE
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The Utah Food Association has scheduled a two-day workshop in Salt Lake City with Stephen for February 2009. If you would like your state to host a workshop for the local specialty food producers in your area, please have them contact Stephen at steve@SpecialtyFoodResource.com.
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· FE CONTRIBUTOR LISTING - Names and Contact Info
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Here is the listing. Please contact me to learn how you, too, can be added to this prestigious listing.
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· The 4th Edition of "From Kitchen to Market" is Classic!
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"From Kitchen to Market is the best book about the U.S. specialty food field, and there is a great need you have so very well covered!" - Ted Koryn, U.S. specialty food industry pioneer.
The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.
FAN MAIL: Very, very good. I have read and re-read it several times and carry it with me every where I go! Stephen Kitchen
Other good books for small business management can be seen at Kaplan Publishing's web site: www.kaplan.com
ORDER THE BOOK HERE.
Discount price: $19.11 [Cover Price is $28.95]
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· Build and Manage Your Own Website!
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Sell your specialty food product online!
SnapMonkey is a place where you can go online and create your own website. You don't need to know anything about programming. If you can create a word document, you have the skills to create your own website.
With our easy-to-use shopping cart, you can easily sell your products online. Try our 10 day NO-COST trial. If you like it, it is only $49 to activate, and $29.95/month. Give it a try.
How is your website? Here is a first class web analysis service. We can research your market and prepare a plan. For more information, see this site.
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· A New eBook About How Powerful Online Communities Can Promote Your Business
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Why Buy It?
Reason One: According to an iProspect study, 1 in 3 Internet users are searching online communities, reading what other people have written, and making a buying decision based on what they have read.
Reason Two: Statistics show that 70% of people research online before making a purchasing decision. (And that includes local service businesses).
Reason Three: You will learn from experts who have PERSONAL EXPERIENCE and who have successfully market their businesses in these online communities. And, these experts are going to share their strategies with you!
Try it out. If it doesn't do everything the author says and more, if you don't save money, time and frustration, if it isn't life-changing, if it doesn't work for you, you have nothing to worry about because you can get every dime of your money back under our no- loopholes guarantee. So you have nothing to lose and everything to gain
Cost: $47.00 [Cover price is $79.00]
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Specialty Food Resource.com, LLC | 10001 North 77th Place | Scottsdale | AZ | 85258
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