F O O D E N T R E P R E N E U R tm M A G A Z I N E
Volume 48
August 2009
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NOTES AND COMMENT
- Correcting Grammar
Thanks to attentive readers, our (my) error in the last issue has been corrected. Our in-house member of P.O.E.M. (Professional Organization of English Majors), Pat Hall, noted my use of "do" instead of "due." I thought I had corrected it, but, alas, the fix did not work.
- "How Not to Do It?" The Case for Online Food Sales (PART I)
I feel you are bound to fail if you rely ONLY on sales made over the Internet. Should the Internet be used to promote your place in the industry, take reorders, and inform your consumers, but not make sales. Our discussion continues here.
- Our Food Entrepreneur surveys continue to be completed by readers. Here is just one example:
How has the credit crunch impacted your sales, marketing and business development activity?
a.
Market expansion/new product introduction have been put on hold 13%
b.
Going full spead ahead with all marketing and promotional plans. 28%
MINI CASE STUDY - The Tea Room
The Tea Room original creation was a chocolate truffle infused with different teas. It was a very successful endeavor. The Tea Room, based in Napa Valley, California, is devoted to organic chocolate manufacturing specializing in tea infusions. The line has grown to 30 organic truffles and 8 organic, tea-infused chocolate bars. The Tea Room Vision -" be the industry leader in tea-infused chocolates. Other chocolate companies are dabbling in tea-infusions at this point, but we intend to bring this concept beyond a fleeting dabble.”
USING INCUBATORS SUCCESSFULLY - PART 4
In past articles we have discussed the basics. Now your efforts in marketing have paid off and you are contemplating fulfilling big orders. Learn the next steps in Kathrine Gregory's article.
