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NOTES AND COMMENT
- "How Not to Do It?" The Case for Online Food Sales
(PART II)
Continuing our look at what might happen if you rely ONLY on sales made over the Internet. Should the Internet be used to promote your place in the industry, take reorders, and inform your consumers, but not make sales. This month, we highliight a report from the 5th Food Group. Our discussion continues here. Also, please take our reader poll on this topic (Internet sales by mail poll).
- Our Food Entrepreneur Polls Continue to be Completed by Readers. Here is Just One Example:
How does a recession impact your specialty food business?
a. RAISE PRICES TO COVER COSTS - 19%
b. LOWER PRICES TO MAINTAIN EDGE - 0%
c. KEEP PRICES AT CURRENT LEVEL - 81%
- Your Chance to Help Other Food Entrepreneurs:
Kiva is a non-profit that offers you to lend as little as $25 to a specific low-income entrepreneur across the globe.
You choose who to lend to - whether a baker in Afghanistan, a goat herder in Uganda, a farmer in Peru, a restaurateur in Cambodia, or a tailor in Iraq - and as they repay their loan, you get your money back. Kiva reports more than a 94% repayment rate. It's a powerful and sustainable way to empower someone right now to lift themselves out of poverty.
Check it out!
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PACKAGE DESIGN
“Packaging plays a key part in this decision. It must be able to attract the customer's attention within a matter of seconds, and this can only be achieved with an attractive and target-group specific design." Learn more about the secrets of successful packaging.
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Please contact me to learn about our first class, one-on-one, specialty food marketing consulting.
Guaranteed to give you the edge.
Partial Client Listing:
+ Veggie Brothers - Frozen Vegetarian Entrees
+ Rich & Wholesome Foods - Vegan alternative to yogurt, Allergen-free, organic "Nogurt"
+ St. Louis Kettle Korn Company - Flavored kettle corn
 
Steve - Pat -
STEPHEN HALL , Publisher PATRICIA HALL, Editor
Food Entrepreneur eZine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall
Our Contributors
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