News From Specialty Food Resource,  LLC

F O O D  E N T R E P R E N E U R tm
                        M A G A Z I N E                       

 Volume 50 - October 2009
 

THIS ISSUE COMPLIMENTS OF 

DINE exclusively focuses on branding, packaging and marketing food and beverage products. Our clients include food manufacturers, restaurant chains and food service companies looking to grow and conquer new markets and launch new products.

Please visit: www.DineMarketing.com or call 415.864.8200 x 104 to learn how you can answer the question: "What's Your Story?"

NOTES AND COMMENT

- Social Media and Selling Food  - What Works and What Doesn't? -  Learn what marketing experts DINE Marketing has to say about this.

- How Not to Do It? Here is a recent email exchange with an editor-in-chief of a major food trade publication: "We have a controlled circulation and are not trying to drum up new subscribers." The point: Be very careful when you, or anyone in your organization, says anything like "we...are not trying to drum up new subscribers." It is the same as "our products will sell themselves," etc. In this instance, the trade magazine's PRIMARY CUSTOMERS are their subscribers. Absent subscribers = no advertisers.ddd

- Buyer Beware! I had the distinct pleasure of guiding a food business to profit after being in the red for 12 years. It took a year and a half of on-site and periodic consulting, but it worked, they actually declared a profit! Unfortunately, the firm decided not to pay the remaining contract.The problem: They claim soverign tribal immunity. How's that for due process?

- Our Food Entrepreneur Polls continue to be completed by readers. Here is just one example:

Please indicate which business software you use.

A. ACT! - By SAGE ACCOUNT MANAGEMENT =  3%

B. QUICKBOOKS =   70%

C. MICROSOFT MONEY SMALL BUSINESS SOFTWARE =   3%

D. APPLE BUSINESS SOLUTIONS =   3%
E. OTHER = 22%

SPONSOR AN ISSUE OF THIS MAGAZINE

Reach more than 2,200 food entrepreneurs each month who are eager to learn about your service/product.

  Previous sponsor list

HOW ARE WE DOING? Please rate this issue and let us know how we can continually improve. (This is CONFIDENTIAL)

THE FOOD PRODUCER'S ULTIMATE GUIDE TO DOING BUSINESS ONLINE

Chapter 3 appears in this issue of FE.

MINI CASE STUDY - 2 PHAT DAWGS

PRODUCT: GOURMET PET TREATS. Learn more about how 2 Phat Dawgs defines success, and how much they think it costs and how long it takes.

Founder Sue Clabby's VISION:  "To continue my pet treat sales as I travel the states meeting fellow pet owners offering information and a treat along the way.”

Please contact me to learn about our first class, one-on-one, specialty food marketing consulting.
Guaranteed to give you the edge.

Partial Client Listing:

+ Veggie Brothers - Frozen Vegetarian Entrees

+ Rich & Wholesome Foods - Vegan alternative to yogurt, Allergen-free, organic "Nogurt"
+ St. Louis Kettle Korn Company - Flavored kettle corn and other snack foods

  

Steve -              Pat -
(In London - on guard)
STEPHEN HALL, Publisher       PATRICIA HALL, Editor

  Food Entrepreneur eZine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall

Our Contributors

"A go-to book for any start-up food company." - Oprah's Magazine.

 Order Here.

FAN MAIL:"You saw the problem and created a bible for us food entrepreneurs." - Nick Reyes, Food Entrepreneur Forum Member

HOW POPULAR IS YOUR WEBSITE?
Find out here.

SEARCH ALL OF CRAIGSLIST FROM ONE PAGE:

 Check it out

TAKE ONE MINUTE to let us know what business choices you have made.(And see the results of earlier polls.) 
Please take our polls here.

Learn and grow at our Discussion Forum and Blog
More than 351 Forum Members Worldwide

ATTENTION small business owners who could benefit from the SBA 2009 Recovery Act. Here is the latest in one applicant's ongoing saga.   
 

HERE IS THE OCTOBER ISSUE OF FOOD LABEL NEWS

Look for Part 2 of the Instructional Series on Food Label Claims.

PACKAGE LABELING
"BPA, YES OR NO?"

Forget GMO and nanotechnology - the biggest food safety issue of our times is bisphenol A (BPA). See the articles.

BIG SURPRISE, CAMPERS, SAMPLING DRIVES SALES!
An independent study by research firm Knowledge Networks-PDI shows that in-store sampling substantially increases sales the day of sampling AND influences a 75% increase in sales even at 20 weeks after the sampling.

SPECIALTY FOOD RESOURCE, LLC 
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