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News From Specialty Food Resource, LLC
F O O D E N T R E P R E N E U R tm
M A G A Z I N E
Volume 54 - February 2010
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THIS ISSUE COMPLIMENTS OF -
Announcing a new guide from komida:
"For any food entrepreneur, new distributor, or retailer who wants a clear and comprehensive guide to all aspects of working with specialty food distributors... and I especially like how cleanly the information is presented."- Stephen F. Hall
Whether you are already selling through distributors or simply want to learn more about selling with them, get the information you need to be successful. Receive your free guide today at www.komida.com/book
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NOTES AND COMMENT
-YOUR CHANCE TO HELP COLLEAGUES IN THE SPECIALTY FOOD INDUSTRY - Write a brief review of one or both of two new books about specialty food marketing. Details here.
- KITCHEN TO MARKET SYMPOSIUM 2010,
20 March, Cal State University. To Register.
- NOW YOU CAN COMPETE WITH THE GIANTS - Thanks to the Internet. Vickie Florschuetz offers Part 2, Web Site Design
- INTERESTING DEVELOPMENT:Our very unscientific survey on Broker Commissions = 39% pay 5%; 35% pay 10%, and 26% pay 15%. Go figure!!! Take the Survey.
- WANT A SPECIALTY FOOD COACH?Try Deb Mazzaferro..
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Business Plan Basics - Are you a Specialty Food Company?
You are writing your business plan, and have a vision for your company and product...are there any decisions you need to make right away?
Yes there are, and you might be surprised to learn that a simple question will affect every decision you make going forward...
What type of food company are we going to be?
An article from this issue’s sponsor, Sergio Mendoza, president of komida
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MINI CASE STUDY- VEGGIE BROTHERS
Products: A remarkable variety of over 100 frozen Vegan soups, appetizers, entrees, sides, desserts, breakfasts.
Co-founder Michael Balducci's Vision: "A hugely successful and profitable socially conscious business that helps facilitate the growing trend of mainstream people who recognize the need to transition off an unhealthy meat centered diet and culture, to a more sustainable and healthy plant based diet and society."
Read more about Veggie Brothers
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Please contact me to learn about our first class, one-on-one, specialty food marketing consulting.
Sure to give you the edge.
Partial Client Listing:
+ Veggie Brothers - Frozen Vegetarian Entrees
+ Rich & Wholesome Foods - Vegan alternative to yogurt, no Allergens, organic "Nogurt"
+ St. Louis Kettle Korn Company - Flavored kettle cornand other snack foods
 
Steve - Pat -
STEPHEN HALL, Publisher PATRICIA HALL, Editor
Food Entrepreneur eZine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall
Our Contributors
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SPECIALTY FOOD RESOURCE, LLC
10001 NORTH 77TH PLACE, SCOTTSDALE, ARIZONA 85258 - 480/778-0640
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