FE VOLUME 59

 

     
     
 

 

 
   

News From Specialty Food Resource,  LLC

F O O D  E N T R E P R E N E U R tm
                        M A G A Z I N E                       

 Volume 59 - July 2010
 

 
   

NOTES AND COMMENT


- EXACTLY WHAT MAKES A SPECIALTY FOOD "SPECIAL?"
Industry stats suggest that the specialty food industry has reached $60 billion in annual sales (including food service).

I question this because I do not believe that the players are being accurately defined. My reason in addressing this has to do with an age-old debate about the definition of specialty foods. Read on.


- POPULAR TRENDS AT THE FANCY FOOD SHOW:
We are back from the NASFT Summer Fancy Food Show and it was a huge success! Over 2,400 exhibitors featuring 180,000 specialty foods.

The NASFT identified five popular trends at this year's Show:

 

- Flavored vinegar,
- Indian products,
- Grains, nuts and seeds,
- Innovative uses of squash, pumpkin and sweet potatoes, and
- Local, handcrafted heritage foods.


WHAT YOU ARE READING:

 

With a total 31% click rate, the following articles had the most readers in our June 2010 issue: 

 

1.   Chef Denay Davis: The Business of Preparing Specialty Foods From Your Own Kitchen – 40 clicks

2.      Cindy Hill: Laws on Starting a Homemade Food Business – 37 clicks

3.      Vicki Florschuetz: Choosing a Domain Name – 27 clicks

4.      Diane Marder: To Market, To Market (Mini-case studies of new specialty food firms) - 15 clicks

-DISTRIBUTION:

            http://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/e2fe9a51c12fbb246904e90735bc8c2e.jpgWebsite designer V. Florschuetz offers comments about online sales and Search Engine Optimization. Learn more.

 

- CO-PACKAGING:
New Mexico based freelance writer Gayle Gardner defines the basic requirements of looking for a co-packer. See Part I of a two part series.

-MORE INTERESTING DEVELOPMENTS:
View the results from, and participate in, our very unscientific polls.Take the Survey.
 


 

 

     
 

AND THE ENVELOPE PLEASE!-
Congratulations to Effie's Homemade Oatcakes and

Irene Costello, our http://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/dd9d0d3f9e3a0c1af4861ebfaeba8a98.jpgmini-case study from June, on their Gold sofi Award in the Best of Show Cookie category.Next


 
     

 

     
 

MINI CASE STUDY- HANCOCK GOURMET LOBSTER COMPANY

Congratulations to this month's mini-case study company for walking away with not one, but two Gold sofi awards! They won Best of Show in the Frozen Savory category with their Port Clyde Lobster Mac and Cheese and in the Soup, Stew, Chili category for their Linekin Bay Lobster Corn Chowder.http://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/5d4642d9479fa61041e3234a33138150.jpg
 


Read Hancock Gourmet Lobster Company's "story" here.


 
     

 

   

SPONSOR AN ISSUE OF THIS MAGAZINE

[Available issues for 2010:  November and December)
Reach more than 2,500 food entrepreneurs each month who are eager to learn about how you can help them succeed with your services/products.

  Previous sponsor list

 


 

 

     
 

Please contact me to learn about our first class, one-on-one, specialty food marketing consulting.
Sure to give you the edge.

Partial Client Listing:

Veggie Brothers - Frozen Vegetarian Entrees

Rich & Wholesome Foods - Vegan alternative to yogurt, no Allergens, organic "Nogurt"
 St. Louis Kettle Korn Company - Flavored kettle cornand other snack foods
 

 

http://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/5dea8854205bbd9d07fa42f58033baaf.jpghttp://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/73b27b9c75f5aff095b0123ed05b2f69.jpg

Steve - (at recent birthday)   Pat - 

STEPHEN HALL, Publisher                                   PATRICIA HALL, Senior Editor

 


  Food Entrepreneur eZine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall

 


FoodEntrepreneurContributors

 
     

 

     
 

Setting up at Summer Fancy Food Show - NYC, June 2010
http://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/01672274848d54ac7340c5b5a85244e9.jpg

 
     

 

 
     
 

  http://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/028110f561e5b1f9c92cde9dcadebdd9.jpg

 

"A go-to book for any start-up food company." - Oprah'sMagazine.

 Order Here.



FAN MAIL:  

"I have also ordered TWO copies of your book."-Paul Mecucci, food entrepreneur


 


Learn and grow  - Our Discussion Forum and Blog

More than 579 members worldwide

 


Here is the July issue of FOOD LABEL NEWS

Contents:

  • Claims Support: What's important for food labels.
  • Due Diligence with Database Nutrition Analysis
  • Reader Q & A: Natural or Not?

 SEARCH ALL OF CRAIGSLIST FROM ONE PAGE:

 http://eimages.ratepoint.com/c19289013d4578d337e702b56074582b/2010-07/6b17d2446861e56685bbc9557bbf9d68.jpg

 Check it out


TAKE ONE MINUTE to let us know what business choices you have made.(And see the results of earlier polls.) 
Please take our polls here
.

 


Trade Rags you should be reading:

- Gourmet News
- Gourmet Retailer
- Fancy Food
- Specialty Food
- Fiery Foods.com

 


Need a Specialty Food Marketing Coach?
 Learn more.  

 
     
 
     
 

SPECIALTY FOOD RESOURCE, LLC 
10001 NORTH 77TH PLACE, SCOTTSDALE, ARIZONA 85258 - 480/778-0640

 
     

 

 

 

   
 
 

 

 

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