FE VOLUME 36

 

Subject: News from Specialty Food Resource, LLC

  
FOOD ENTREPRENEUR eZINETM

Connecting Specialty Food Entrepreneurs 
VOLUME 36 - DECEMBER 2008 
 
Dear Stephen,
 
Welcome to Food Entrepreneur eZine (FE).
 
Oprah noticed us! An "O" reader asked for advice and "O" Magazine directed her to "Stephen Hall, whose "From Kitche to Market" [new title: SELL YOUR SPECIALTY FOOD] is a go-to book for any start-up food company..." Read the full article.
 
 
This issue is proudly sponsored by Food Label News.
 Helping you avoid headaches by creating Nutrition Facts and Ingredient Statements that comply with FDA regulations. 
Karen Duester reports in the latest issue of Food Labels News.
 
 
 
 
 
 
 
 
PRODUCTION ISSUES -  Datamonitor survey results.  A new trend: Ventable plastic bags for steaming food.
MINI-CASE STUDY-  Sauces N'Love. Motto: "From out table to yours...with love." 
 
WEBSITE VISITS - Learn if Your Site Measures Up, visitor-wise. A free tool.
 
 
'UTAH'S OWN' -  Utah's Own Specialty Food Workshop. A must attend for local food entrepreneurs.
 
WEBSITE OF THE MONTH - Looking for a Job in the Specialty Food Industry? New site.
 
FAN MAIL - Nice Words From Readers of "The Book." [Just in case Oprah's encomium is not enough. :-)]
 
FOOD ENTREPRENEUR eZINE ARCHIVES - Fully Searchable Past Editions.
 
 ================================================================
NOTES AND COMMENT from Steve
 
- Sponsor an Issue of FE? Please contact me to learn how you can get in front of more than 2,000 Food Entrepreneur readers. Email: Hall@SpecialtyFoodResource.com
- Production Issues: [See above.] In response to a growing interest in learning more about producing, as opposed to marketing, specialty foods, we have invited a panel of food production experts to give us a hand. So please submit your production-related questions.  
- Food Entrepreneur Blog: Our discussion forum/blog has 159 members. Why not join and grow from sharing your ideas and questions among your fellow Food Entrepreneurs?
- Attention Farmers: Marketing value-added food products is one way to assure sustainability while remaining on your farm. "Sell Your Specialty Food" can help you do it.
 
Compliments of the Season,
 
Steve
Stephen F. Hall
Author: "Sell Your Specialty Food" 
 
                            
 

5TH EDITION, NEW TITLE FOR "THE BIBLE" OF SPECIALTY FOOD MARKETING 
 
From Kitchen to Market, 5th Edition released by Kaplan Publishing under new title: Sell Your Specialty Food.  
 
"The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance."
 
Read more about this remarkable marketing textbook 
 
 
ORDER "SELL YOUR SPECIALTY FOOD" HERE
Volume 35's article on "Foods of the Web" generated the most interest with almost 18% of our readers opening it, followed by the Mini-Case Study on Cookies From Home article 11% open rate. The Natural Products Expo in Boston was of interest to 8% of our readers followed by the results of our Kentucky Workshop.
 
Please let us know what you think we should do to improve FE's interest, ease and utility. Let's work together to learn ways of succeeding in specialty food marketing.
Wishing you all Peaceful and Fulfilling Holiday greetings! See you in 2009!
  Pat
Pat Hall, Editor 
 
Contact Information
Phone: 480/778-0640
 
Quick Links...
 
This email was sent to hall@specialtyfoodresource.com by hall@specialtyfoodresource.com.
Specialty Food Resource, LLC | 10001 North 77th Place | Scottsdale | AZ | 85258

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