Many readers enjoyed the home-based kitchen production articles from Chef Denay and Cindy Hall and the Odyssey in France travelogue from our son, Tully. Part 2 is the last in this series and is featured in this issue (see below).
FUNDING/FINANCING YOUR ENTERPRISE -
Here's Another "Revenue" Capital Option. Read the interview. PRODUCTION, LABELING & POSITIONING -
A good image is worth a thousand words, right?There is something of substance to clichés that are timeless. “Pictures say a thousand words” still stands true when it comes to marketing a product. Do your visuals (labels and packages) measure up? --PACKAGING
DISTRIBUTION - So, you want to sell to COSTCO? Here's how. EXPORTS -
Free Money ($$) for Export Food Marketing - Southern US food companies qualify. Learn more.
MINI CASE STUDY
This month FE showcases the Bella Pepper Company and its owner, Joseph Muscarella. Learn what he is doing to fulfill his "vision:" "Bella Pepper is a multi-million dollar a year company that moves one million plus units of products a year. We are known for quality, innovative packaging and premium ingredients. We are also a company that has an incredibly diverse product line. Our focus is always on the consumer and our customers."
As a specialty food producer, you have marketing advantages. What are they?
[Available issues for 2010: November and December) Reach more than 2,600 food entrepreneurs each month who are eager to learn about how you can help them succeed with your services/products.
Please contact me to learn about our first class, one-on-one, specialty food marketing consulting. Sure to give you the edge.
Partial Client Listing:
- Veggie Brothers - Frozen Vegetarian Entrees
- Rich & Wholesome Foods - Vegan alternative to yogurt, no Allergens, organic "Nogurt"
- St. Louis Kettle Korn Company - Flavored kettlecornand other snack foods
Steve - Pat -
STEPHEN HALL, Publisher PATRICIA HALL, Senior Editor
Food Entrepreneur Magazine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall
And now for something completely different! - A ten day summer Odyssey in France. Our son, Tully, offers this "Foodlogue" for your reading pleasure. Part Two of a Two Part article. Enjoy the read.
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