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News From Specialty Food Resource, LLC F O O D E N T R E P R E N E U R tm M A G A Z I N E Volume 53 - January 2010

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	THIS ISSUE COMPLIMENTS OF - Announcing a new guide from komida: "For any food entrepreneur, new distributor, or retailer who wants a clear and comprehensive guide to all aspects of working with specialty food distributors... and I especially like how cleanly the information is presented." - Stephen F. Hall Whether you are already selling through distributors or simply want to learn more about selling with them, get the information you need to be successful, receive your free guide today at:

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NOTES AND COMMENT

- THE "GOOD, BAD AND UGLY" AT THE SAN FRANCISCO FANCY FOOD SHOW

*Oddest product? Cupless Joe - a capsule version of a cup of coffee, without the cup. Simply take 4 capsules with any liquid and, voila, you have coffee in your belly.
*See our latest Entrepreneur Poll. How much do you pay your broker?
*Understanding Pricing - A reflection on what was presented at this month's Fancy Food Show.
*Good show? Here are just two exhibitor comments:"This may be one of our best shows ever!" and "The show was a spectacular success. We have 183 leads, and about 45 are URGENT, with promises of immediate business attached."

- NOW YOU CAN COMPETE WITH THE GIANTS - Thanks to the Internet Vickie Florschuetz offers Part I, Domain and Hosting

- ATTENTION SPECIALTY FOOD RESOURCE FORUM MEMBERS:
I have taken the liberty of adding you to our recipient listing for our online magazine "Food Entrepreneur." This is a free subscription. If you would rather not receive it, please just check the unsubscribe button. Thank you

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	"Grow your wholesale business with better Sales IQ" - from a basic understanding to complete control, anyone can improve sales with Sales IQ.An article from this issue's sponsor, Sergio Mendoza, president of komida

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SPONSOR AN ISSUE OF THIS MAGAZINE Reach more than 2,200 food entrepreneurs each month who are eager to learn about hou you can help them succeed with your services/products. Previous sponsor list

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	Please contact me to learn about our first class, one-on-one, specialty food marketing consulting. Sure to give you the edge. Partial Client Listing: + Veggie Brothers - Frozen Vegetarian Entrees + Rich & Wholesome Foods - Vegan alternative to yogurt, no Allergens, organic "Nogurt" + St. Louis Kettle Korn Company - Flavored kettlecorn and other snack foods Steve - Pat - [and friend] STEPHEN HALL, Publisher PATRICIA HALL, Editor Food Entrepreneur eZine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall Our Contributors

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	"A go-to book for any start-up food company." -Oprah's Magazine. Order Here. FAN MAIL: The Book - "Written specifically for the specialty food trade, this is a perfect place to start your journey if you want to build a gourmet food brand." - DebMazzaferro, Specialty Food Consultant and Coach Learn and grow - Our Discussion Forum and Blog More than 444 members worldwide [compared with 228 members in May 2009] SEARCH ALL OF CRAIGSLIST FROM ONE PAGE: Check it out TAKE ONE MINUTE to let us know what business choices you have made.(And see the results of earlier polls.) Please take our polls here. HERE IS THE JANUARY ISSUE OF FOOD LABEL NEWS Contents: Year's Most Popular ReaderQ&A's Relative Nutrient Content Claims: Instructional Series - Part 5 of 10 Reader Q&A: Advisory Allergen Labeling Helpful links to keep you current Trade Rags you should be reading: - Gourmet News - Gourmet Retailer - Fancy Food - Specialty Food EVENTS: 1. Kitchen to Market Symposium 2010, 20 March, Cal State University. Register here. To Register. 2. 2010 Virginia Food & Beverage Conference,24 March, Richmond, Virginia 3. National Small Business Manufacturer Conference, Lincoln, Nebraska - 20-21 May 2010.

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	SPECIALTY FOOD RESOURCE, LLC 10001 NORTH 77TH PLACE, SCOTTSDALE, ARIZONA 85258 - 480/778-0640