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News From Specialty Food Resource, LLC F O O D E N T R E P R E N E U R tm M A G A Z I N E Volume 63 - November 2010

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THIS ISSUE IS COMPLIMENTS OF SNAP MONKEY LEARN MORE

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NOTES AND COMMENT

IN THIS MONTH'S ISSUE:
- What does Oprah's Magazine call "A go-to book for any start-up food company?"
- Learn from your colleagues about specialty food marketing.
- This month's Mini Case Study. (A fancy ketchup.)
- Attention Vendors and Suppliers: How to get in front of more than 2,600 specialty food entrepreneurs.

- WHAT YOU READ in the October issue of FE:

Our October sponsor,Tim Forrest Consulting, was by far the most widely read article this year with almost half of the opens researching his article and advice.
The marketing piece on SOS e-marketing was tied with Chef Denay's Bake From Home among our readers.
Our mini-case study, 2010 sofi Silver nominee ofHonest Tea was a true story of a successful business start-up.
Many readers continued to refer to Gayle Gardner's How to Find a Co-Packer.
Also, our piece on How to Sell to Costcocontinued to draw interest.

- FUNDING/FINANCING YOUR ENTERPRISE -
San Diego Union Tribune Senior Staff Writer Tanya Mannes has the pulse of the San Diego Business & Entrepreneur beat. Learn how two businesses took advantage of Small Business Administration's micro-loans. Find out more.

- PRODUCTION, LABELING & POSITIONING - Tanya Mannes contributes a second article in this month's newsletter. Find out how to turn a family recipe into a business!

- PRODUCT PLACEMENT-
Thunderbird professor of strategic management Andreas Schotter, Ph.D. offers our readers a path on how to get on the shelf of a large retailer. Learn the 10 critical rules.

- GOURMET FOOD TRUCKS - A Viable Option for Food Entrepreneurs?
Learn how this market is expanding gourmet food offerings outside traditional brick and mortar restaurants. They are taking it to the streets!

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	MINI CASE STUDY NASFT sofi Gold Winner Dulcet Cuisine's Mild Indian Curry Ketchup Learn how founder Pat Kraemer built her line of globally inspired dinner sauces, condiments and rubs into multiple sofi Gold and Silver winners!

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*SPONSOR AN ISSUE OF THIS MAGAZINE () [Available issue for 2010: December)** Reach more than 2,600 food entrepreneurs each month who are eager to learn about how you can help them succeed with your services/products. (*) New pricing options available for 2011 issues. See "sponsor an issue" details above Previous sponsor list

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	COMPLIMENTS OF THE SEASON Please contact me to learn about our first class, one-on-one, specialty food marketing consulting. Sure to give you the edge. Partial Client Listing: - Veggie Brothers - Frozen Vegetarian Entrees - Rich & Wholesome Foods - Vegan alternative to yogurt, no Allergens, organic "Nogurt" - St. Louis Kettle Korn Company - Flavored kettlecorn and other snack foods - Iron Hill Farm, LLC - Organic Bulgarian Feta Steve - Pat - STEPHEN HALL, Publisher PATRICIA HALL, Senior Editor Food Entrepreneur Magazine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall Food Entrepreneur Contributors

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	Oprah's Magazine calls it "A go-to book for any start-up food company." Order Here. Learn and Grow From Our Discussion Forum and Blog. More than 682 members worldwide (88 new members since August 1st!) New Forum Member Profile: Nu-World Amaranth President and Owner Susan Walters-Floodprovides Gluten Free/Allergen ingredients and contract packaging. With over 25 years experience, Nu-World offers a full suite of Gluten Free/Allergen Free services from product development, ingredient sourcing, manufacturing and packaging. Her production environment encompasses milling, popping, blending, packaging, for flours, cereals and mixes. Go to our FORUM to see Susan's listing. Here is the November issue of FOOD LABEL NEWS SEARCH ALL OF CRAIGSLIST FROM ONE PAGE: TAKE ONE MINUTE to let us know what business choices you have made.(And see the results of earlier polls.) Please take our polls here. Trade Rags you should be reading: - - - - - Need a Specialty Food Marketing Coach? Learn more. A NOBLE CAUSE Please join us in supporting the whose mission is to connect the public to survivors of domestic abuse through art.

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	SPECIALTY FOOD RESOURCE, LLC 10001 NORTH 77TH PLACE, SCOTTSDALE, ARIZONA 85258 U.S.A. 480 / 778-0640