- HOW DID THEY DO IT? The August issue of Fortune Magazine highlights the success of Honest Tea. Apparently, the founders simply brewed up several thermos bottles of their tea and presented them to Whole Foods. The result: An order for 15,000 bottles of tea. We have asked for clarification - did Honest Tea already have a production facility in place, or did Whole Foods simply say it was okay to ship in a couple of months? Stay tuned...
- MORE ON WHAT'S SO SPECIAL IN SPECIALTY FOODS? One reader made an insightful observation on last month's topic of "what makes a specialty food special."
FUNDING - - MICRO-FINANCE - While surfing the Internet, we came across a web site for Accion USA. The site describes itself as "a nonprofit micro-finance organization that works to provide opportunity to small entrepreneurs who cannot finance bank loans."Learn more. PACKAGING - - CO-PACKING-CO-PACKAGING:
New Mexico based freelance writer Gayle Gardner defines the basic requirements of looking for a co-packer. See Part 2 of our two part series.
DISTRIBUTION - - NEW US DEPARTMENT OF AGRICULTURE FARMERS MARKETS DIRECTORY - Farmers Markets have proven to be a tried and true avenue for small, cottage specialty food producers to introduce their products to interested buyers. The directoryidentifies 6,132 Farmers Markets throughout the United States.
MINI CASE STUDY
ANOTHER 2010 sofi GOLD WINNER!
Congratulations to G. S. Gelato's Simona Faroni & Guido Timolini. G.S. Gelato & Desserts Company
[Available issues for 2010: November and December) Reach more than 2,500 food entrepreneurs each month who are eager to learn about how you can help them succeed with your services/products.
Please contact me to learn about our first class, one-on-one, specialty food marketing consulting. Sure to give you the edge.
Partial Client Listing:
- Veggie Brothers - Frozen Vegetarian Entrees
- Rich & Wholesome Foods - Vegan alternative to yogurt, no Allergens, organic "Nogurt"
- St. Louis Kettle Korn Company - Flavored kettlecornand other snack foods
Steve - Pat -
STEPHEN HALL, Publisher PATRICIA HALL, Senior Editor
Food Entrepreneur eZine Co-Founders: Karen A. Cantor, MBA, and Stephen F. Hall
And now for something completely different - A ten day summer Odyssey in France. Our son, Tully, offers this "Foodlogue" for your reading pleasure. Enjoy the read.
The Forum: We welcome Christine Alexander as our 600th Forum member. Her profile describes her interests as "goatkeeper, cheesemaker and cranberry grower".Read her quest for a poly-bag to hold her frozen cranberry product.
