– Ingram Book Company
Make Your Business A Success – More than 43,000 sold!
Get everything you need to know about the specialty food industry in this comprehensive how-to guide. Author, Stephen Hall, outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how.
Included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.
Praise for the Book
– James A. Cox, Editor-in-Chief, The Midwest Book Review
“Steve – mostly I want to say how helpful your book is. I know it well and recommend it to all in the communities where I work.”
– Cameron Wold, Boise State University, Idaho SBDC.
“I was struck by so many positives: The clarity of your writing; the wisdom of your advice; and the practical tools you offer. You know how many times I am involved in a conversation that starts something like this: “My wife is a great cook, and we’d like to market her specialties!” Now, I’ll have your book at my fingertips to more comprehensively be a guide.
– Mary Lou Bessette, Director, Business Owner on Campus, Arizona State University College of Business
“Practical and Strategic’- I use From Kitchen to Market as the text for the weekend class that I teach through University of California Davis Extension, Getting Started in the Specialty Food Business. Hall’s book is excellent and it is practical. He gets to the nitty-gritty of how to develop and launch a product. He also emphasizes the need to be market-oriented. You won’t be guaranteed success just because you make a great tasting product; Hall discusses how you need to package, market and distribute your product effectively.”
– Shermain D. Hardesty, PhD, University of California, Davis
From Library Journal – How many of us have toyed with the idea of selling our favorite family recipes? The growing number of specialty food products on the market strongly suggests that people are doing more than just toying with the idea. Hall, a food industry consultant, has created a thorough guide to food marketing that is sure to help food entrepreneurs at all levels, from the rank beginner to the most experienced. Hall clearly points out possible pitfalls and concerns as he takes the reader step by step through the entire marketing process, offering guidelines on market research, packaging, pricing, and advertising. Interesting vignettes on actual successes and failures allow a realistic view of possible scenarios. The appendixes, which make up a good portion of the book and list trade shows, journals, associations, sample forms, and so forth, are a terrific quick resource that significantly enhance this already strong and well-written guide. Strongly recommended for public and academic libraries.
– Margaret B. Bartlett, Rochester Inst. of Technology, N.Y. Copyright Reed Business Information, Inc.
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“After reading dozens of obtuse marketing studies on the specialty food business, I came across this book. What a delight! All the basic information an entrepreneur needs in one place. The author generously shares practical, authoritative advice and guidance through very clear writing and diagrams. It's to-the-point and easy-to-read. The book is also well-organized, has a nice clean layout, and has great resource listings in back of book. Too good to be true? So far, it's been very helpful to me! Highly Recommended.”
“This is well done, by one who has spent the time and provided his knowledge to prospective entrees into this market. The material is up-to-date, with great stuff on Web Page Development, etc. I found his advice on channel management, i.e. where to sell, on finding distributors to be very useful. All pertinent areas are covered, packaging to promotion to positioning. This is fine overview of the biz from a pro who has been down the paths and knows what it takes, then communicates it in an understandable, digestible and attractive manner.”
I think you've got the definitive book on the industry...
As a chocolate manufacturer, I can say that From Kitchen to Market makes it “easy to get a wealth of information in the way it is presented.”