In this issue

BUSINESS PROMOTION BREAKTHROUGH

NOTES AND COMMENT

FOOD LABEL NEWS

SPECIALTY FOOD RESOURCE AT YOUR FINGERTIPS

"THE COMPLETE IDIOT'S GUIDE TO GROWING YOUR BUSINESS WITH GOOGLE," - A review by Rita Wilhelm

BUSINESS PROMOTION BREAKTHROUGH

What is the Newest,

Best and Proven

Method

to

Promote Your Business?

B L O G G I N G

a n d

V I D E O

Join our Specialty Food Resource Directory for the only one-two punch you will need for success – blogging and video. Both are available for just $9.95 per month. And ...you may cancel any time!

ARE YOU MARKETING YOUR BUSINESS TO ITS FULLEST POTENTIAL?

WHILE YOUR BLOG MAKES YOU FINDABLE, YOUR VIDEO MAKES YOU SALEABLE.

Join Encore Specialty Foods, A Perfect Pear from Napa Valley, and Food Consulting Company, among others, in our Specialty Food Resource Directory, and let your listing, your Blog, and your cutting-edge Video do the rest!

TO LEARN MORE, PLEASE CLICK HERE.

A "GUIDELINE FOR SUCCESS - in just nine years?" -

FRITO LAY BUYS NASFT MEMBER STACY'S PITA CHIPS.

In the book, "From Kitchen to Market - Selling Your Gourmet Food Specialty," I use numerous "Guidelines for Success" to illustrate various means of assuring a profitabale outcome in your specialty food business. Here is an example of doing just the right thing, at the right time, in the right manner. Stacy's Pita Chip Company, only nine years old, innovated and created a response to a perceived consumer need: pita chips. This was done even though their main business was pita bread sandwiches, not chips. "Who would have thought?" Their product line is now what I call a "transition" product in that it has transitioned from the usually up-market specialty food trade to the "down market" supermarket trade. Congratulations to Stacy's Pita Chips!

THE STORY UNFOLDS...

Dear Stephen,

Our sympathy and prayers go to those suffering from the effects of so many Hurricanes. Won't you join us in helping those most affected by clicking on any of the three following links?

The American Red Cross -

The Salvation Army -

Society of St. Vincent de Paul -

--------------------------------------------------

Why not join our growing list of Specialty Food Resource Directory subscribers who are letting their blogging and video promotions do great work for them?

Send us your contributions and ideas – these may be in the form of brief articles or just factoids about your challenges and accomplishments in specialty food marketing.

Our Vision: Food Entrepreneur eZine (FE) is THE place for you to go for answers about food entrepreneurship. We will have guest advisors, key links, and experts in specialty food marketing with whom you can communicate your interests and concerns about your favorite topic.

In this issue:

1. "What is the newest, best and proven method to promote your business?

2. "The Complete Idiot's Guide to Growing Your Business with Google," a book review by Rita Wilhelm, President, SnapMonkey, Inc.

3. "Notes and Comment." A rider tacked onto an Agriculture Bill by the Organic Trade Association the week of September 19th stirred up huge opposition amongst organic industry organizations, organic food producers and manufacturers, and ordinary Americans. With comment by Veggie Brothers' Mark Rasmussen.

4. "Food Label News" - Click the following link for - The latest in label news from Food Consulting Company's Karen Duster.

FE is here to help you learn to effectively differentiate your product line and to clarify your products' benefits to your customers. We can help you achieve this goal.

We invite and welcome your comments. The industry is growing by leaps and bounds. Let's work together to learn ways of succeeding in specialty food marketing. Stay tuned.

Wishing you great profits and Compliments of the Season!

Steve

Stephen F. Hall
Author, "From Kitchen to Market"
Editor, Food Entrepreneur eZine

·  NOTES AND COMMENT

"ORGANIC STANDARDS TO BE WEAKENED," claim opponents to a recent House Agriculture Bill rider. We invited Veggie Brothers partner Mark Rasmussen to comment.

When government agencies primed by corporate interests wanted to paint a rosy picture of GMO (Genetically Modified Organisms) products, the organic industry unleashed a marketing attack of their own. The outcome was a stronger public interest in organics and a stronger distrust of GMO products.

Click to learn more!

·  FOOD LABEL NEWS

The latest in label news from Food Consulting Company's Karen Duster. Please see Link at Number 4, above.

·  SPECIALTY FOOD RESOURCE AT YOUR FINGERTIPS

We have created an extensive list of associations, government agencies, and other resources to help you easily get the help you need. For example:

Go to the "Resource Center" below

Click on the "Resource Tree" and

Click on Business Lists, and

Click on Mail Order Catalog Solutions.

The latter has a great "Food by Mail Industry Update."

This is just one of hundreds of valuable leads available for you from the Specialty Food Resource.

Visit our free resource center

·  "THE COMPLETE IDIOT'S GUIDE TO GROWING YOUR BUSINESS WITH GOOGLE," - A review by Rita Wilhelm

A review of Dave Taylor's new book about business bloggging and how Google works by SnapMonkey.Com President Rita Wilhelm. A "must read."

Rita can be eached at rita@specialtyfoodresource.com

Read on...

·  The 4th Edition of From Kitchen to Market is Now Available!

·  Build and Manage Your Own Website!

·  "How to Sell Your Gourmet Food Specialty Workshop"

·  A STRUDEL'S WORTH