FE VOLUME 6
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Food Entrepreneur eZine
Helping you succeed in the specialty food business Volume 6, April 2006

In this issue

IF IT'S ORGANIC, SO WHAT?

NOTES AND COMMENT

FOOD LABEL NEWS

SPECIALTY FOOD RESOURCE AT YOUR FINGERTIPS

31 WAYS TO PROMOTE YOUR WEBSITE


 

IF IT'S ORGANIC, SO WHAT?

Five Good Reasons to Consider Organics -

According to Organic Consumers Association Environmental Scientist Craig Minowa -

1. No pesticides - Organic foods are not treated and do not contain residues of toxic pesticides, thereby reducing the level of these harmful chemicals in the human body.

2. No synthetic fertilizers - Organic foods do not require the application of synthetic fertilizers that run off into waterways and leach into the soil, ultimately damaging wildlife and the natural environment. Human health is reliant on the health of the surrounding natural environment. The organic food production process is built around principles of ecological sustainability.

3. Higher nutrient values - In multiple studies, organic foods have been shown to have higher nutrient values than their conventional counterparts. The precise level of increased value varies from plant to plant, but can include everything from vitamins to antioxidants. The explanation of this higher content is similar to why organic foods have a richer, more robust flavor than conventional foods and is connected to the slower, more concentrated growing process. Conventional crops are fed synthetic fertilizers, which force the plant to grow bigger in mass, in a shorter period of time, thereby not allowing the plant the time to take up the same full amount of nutrients as organic crops.

4. Not Genetically Engineered - By purchasing organics, consumers can know their foods are free of genetically engineered (GE) ingredients. In the US, conventional foods do not require labeling that indicates whether the product contains GE ingredients. Organics, by definition are GE free.

5. Fewer preservatives - Multiple ingredient organic products, on average, contain fewer food dyes, hydrogenated oils, preservatives and additives.

Please click here for more on Organic Food.





 Quick Links...
Dear Stephen,

Our DISCUSSION FORUM continues to grow as the place to go for anyone interested in specialty food marketing.

For example, you can let us know what you think of Amazon's decision to carry Campbell Soup, and other foods?Just click here and make your statement or ask your question. Then share with us your challenges and accomplishments in specialty food marketing.


Our Vision: Food Entrepreneur eZine (FE) is THE place for you to go for answers about food entrepreneurship. We will have guest advisors, key links, and experts in specialty food marketing with whom you can communicate your interests and concerns about your favorite topic.

In this issue:

1. "If It's Organic, So What?" I wonder about all the fuss, given that less people died in the US last year; more people are living longer; the environment is in much better condition than it was on the first "Earth Day" thirty years ago, and your new born has a better chance than ever of living beyond age 100. Yet, Fast Company Magazine (May 2006) reports that Wal-Mart will double the number of organic products in its grocery stores, to about 400. Is there a "cause=effect?" Just wondering...

2. "Notes and Comment."

3. "Food Label News" - The latest in label news from Food Consulting Company's Karen Duster.

We invite and welcome your comments. Let's work together to learn ways of succeeding in specialty food marketing. Stay tuned.

Wishing you great profits!

Steve

Stephen F. Hall
Author, "From Kitchen to Market"
Editor, Food Entrepreneur eZine


  • NOTES AND COMMENT
  • Attention Southern California Food Entrepreneurs!

    Stephen Hall will be appearing on the Mothers' Day edition of the Wright Place TV Show. The show will air on 25 April and will be re-run in May. Look for it on Cable Channels. Click here to see Cable Channel Listings and show times.

    Coming Up in Future Issues of Food Entrepreneur Ezine:

    - Features versus Benefits. "What's the difference?

    - Do you really need a website?

    - The ins and outs of liability insurance.

    - "Minority certified." What does this mean to you?

    - Food Incubators - How they work.

    - Click on the email address below left [steve@specialtyfoodresource.com] to let us know what other areas you would like us to address.

  • FOOD LABEL NEWS
  • The latest in label news from Food Consulting Company's Karen Duster. Click here for more about how to deal with, for example, Trans Fat content on nutrition labels.

  • SPECIALTY FOOD RESOURCE AT YOUR FINGERTIPS
  • Our extensive resource listing is "in the repair shop" for the timebeing. It will be up and running within the week. Stay tuned....

    Visit our free resource center (after 25 April 2006)
  • 31 WAYS TO PROMOTE YOUR WEBSITE
  • How can you get more visitors to your website?

    What can you do to stimulate traffic?

    Here is a checklist of 31 items you need to consider. You are probably doing many of these already.

    You will find links to thousands of articles on site promotion at the Web Marketing Info Center (www.wilsonweb.com/cat/). Some of the most important techniques are profiled. Read the rest of the article.

  • The 4th Edition of From Kitchen to Market is Now Available!
  • From Kitchen to Market is the best book about the U.S. specialty food field, and there is a great need you have so very well covered!" – Ted Koryn, U.S. specialty food industry pioneer.

    The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.

    Please click here to see additional testimonials.

    Other good books for small business management can be seen at Kaplan Publishing's web site: www.kaplan.com

    Discount price: $19.11 [Cover Price is $28.95]

    Purchase at Amazon

  • Build and Manage Your Own Website!
  • If you can create a word document, you have the skills to create and manage your own website.

    Try the SnapMonkey 10 day free trial. If you like it, you can activate your website for just $49, and $29.95/month.

    Give it a try

  • THE STATE OF THE SPECIALTY FOOD INDUSTRY 2006
  • The NASFT's latest State of the Specialty Food Industry report is out. Overall sales at retail now account for more than $34 billion. This is up from approximately $30 billion in 2004. Biggest category sellers are condiments which account for more than a fifth of the total. Go to Mintel Report to find out what all this could mean to your enterprise. NASFT members receive a 40% discount off the price of the full report.

  • INDIANA SPECIALTY FOODS WORKSHOP
  • WEST LAFAYETTE, Ind. — Participants attending this specialty food business workshop will receive a comprehensive overview of issues pertaining to starting a specialty food business in Indiana. The workshop, which will take place April 25 at Indiana Farm Bureau Inc., 225 S. East St., Indianapolis, Indiana is for anyone with an interest in developing a specialty food or food ingredient business. The workshop is intended to provide information, contacts and resources through its speakers and written materials. For more information, go to:

    :: 480-778-0640


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