FE VOLUME 9
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Food Entrepreneur eZine
Helping you succeed in the specialty food business. Volume 9, August 2006

In this issue

Notes and Comment

All About Food Labels

Specialty Food Resources

Insurance Issues - Avoiding Product Recalls


 

IS THERE A "ONE STOP" WEB SITE DEVOTED EXCLUSIVELY TO SPECIALTY FOOD MARKETING?

YES! And it's THE "GO TO" PLACE for anyone interested in any aspect of Specialty Food marketing.

Go to SpecialtyFoodResource.com!

Subject Categories include:

- Funding Your Enterprise. Share ideas and resource information for getting the money you need to start your business.

- Producing Your Product. All about production vendors, suppliers, co-packing and co-packers.

- Packaging Your Product. Sourcing, costs, which packing works best for which products, etc.

- Labeling Your Product. Rules, regulations, and discussion about labeling equipment and supplies.

- Warehousing Your Product. How to locate, assess, review and establish the best warehousing.

- Pricing Your Product. The "ins" and "outs" of specialty food pricing. Margins versus markups, etc.

- Using Brokers. All about finding, appointing and managing brokers (sales representatives).

- Distributing Your Product. The "how’s" and "whys" of appointing and managing distributors.

- Shipping Your Product. Ideas and suggestions for the best ways to get your product shipped.

- Promoting Your Product. Marketing, public relations, advertising, in-store tastings, special deals, etc.

- Trade Shows - Getting the Most. Trade show milestones, personal experiences, hints to get the most out of your exhibit, etc.

- Managing Your Enterprise. Organizational issues, business software, hardware, sales techniques, professional associations, etc.

Just click here and make your statement or ask your question.





 Quick Links...
Dear Stephen,

Welcome to the 9th issue of Food Entrepreneur eZine (FE). We now have more than 1,500 subscribers.

INVITATION: Readers are invited to submit articles for publication in future issues of FE.Topics are welcomed that impact almost any aspect of specialty food marketing. We will be happy to help.

In this issue:

1. Notes and Comment.

2. All About Food Labels - The latest in label news from Food Consulting Company's Karen Duster. And more on Label Basics from On the Menu's Julie Bush.

3. Specialty Food Marketing Resources

4. Insurance Issues

5. 4th Edition of "the" book

6. Web Site Design

7. Complete FE Contributor Listing

We invite and welcome your comments. Let's work together to learn ways of succeeding in specialty food marketing. Stay tuned...

Wishing you great profits!

Steve

Stephen F. Hall
Author, "From Kitchen to Market"
Editor, Food Entrepreneur eZine


  • Notes and Comment
  • 1. "Turn a Secret Family Recipe Into a Not-So-Secret Success." Find out what the August issue of Entrepreneur Magazine has to say about this.

    2. Two Specialty Food Marketing Mini Case Studies:

    One - Click here to read about how two-year old cheese maker Golden Glen Creamery "made it."

    Two - Click here to learn how long it took and how much it cost Nummy Nums, a line of preservative-free, gourmet, baby foods, to get on the store shelves.

    3. Natural Products Expo East - Get ready for this October show in Baltimore. Contact www.expoeast.com for more information.

    4. Office Machinery - What you need to run your specialty food marketing enterprise [or, at least what I use in my office.].

    5. Click here for a Complete Listing of FE Contributors

    6. Future Issues of Food Entrepreneur eZine:

    - The Organic Food Trade - New Hope Media's take on how to promote via trade media and trade shows

    - "Minority certified." Many so-designated firms can get an edge. What does this mean to you?

    Click on the email address below left [steve@specialtyfoodresource.com] to let us know what other areas you would like us to address.

  • All About Food Labels
  • Good counsel from two professional firms -


    Learn the latest on food labels from Food Consulting Company's Karen Duester. Included in the current edition of Food Label News are the following topics:

    - Reader Q&A Spot: Do Internet Sales Require Nutrition Facts?

    - Groups Press for FDA Action on Food Labels

    - Plan for 2007 Food Labels Priorities Underway

    - U.S. Food Labels, FDA and Codex Alimentarius

    - Service Tip: Shelf Life Evaluation

    Readers of Food Label News can submit their food label questions free of charge for possible publication in the IQ&A Section of Food Label News.

    To read the latest issue of Food Label News, click here.


    Attention Food Entrepreneurs:

    Does your food packaging meet the six big requirements outlined in the Federal Food, Drug and Cosmetics Act, the Fair Packaging and Labeling Act and the Food Allergen Labeling and Consumer Protection Act?

    The nutrition analysis, labeling and marketing firm On The Menu, LLC offers comment all about "Ingredients - Made With Love." To read more about Ingredient Statements, click here.

  • Specialty Food Resources
  • Our extensive resource listing is up and running. Here is an example you may want to try: Click here for specialtyfoodresource.com Resources. Then scroll down the menu to: "Women in the Food Industry." Then click on the "Online Women's Business Center." This will take you to the SBA site of that name.

    Visit our free resource center
  • Insurance Issues - Avoiding Product Recalls
  • How to Avoid the Heartache (and cost) of a Product Recall.

    Rochelle Brotter suggests the best way to prevent is to prepare. Read more.

  • The 4th Edition of "From Kitchen to Market" is Available! [4th Edition makes it a CLASSIC!]
  • From Kitchen to Market is the best book about the U.S. specialty food field, and there is a great need you have so very well covered!" – Ted Koryn, U.S. specialty food industry pioneer.

    The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.

    Please click here to see additional testimonials.

    Other good books for small business management can be seen at Kaplan Publishing's web site: www.kaplan.com

    Discount price: $19.11 [Cover Price is $28.95]

    Purchase at Amazon

  • Build and Manage Your Own Website!
  • Sell your specialty food product online!

    SnapMonkey is a place where you can go online and create your own website. You don't need to know anything about programming. If you can create a word document, you have the skills to create your own website.

    With our easy-to-use shopping cart, you can easily sell your products online. Try our 10 day free trial. If you like it, it is only $49 to activate, and $29.95/month.

    Give it a try

  • New Hope Natural Media launches New Products Launch Pad website
  • New Hope Media's "New Products Launch Pad" ("NPLP") enables manufacturers, marketers and suppliers of VMS, natural, organic and specialty products to introduce and promote their new product offerings to natural, specialty & VMS retailers via the internet. Read more.

    :: 480-778-0640


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