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Our Specialty Food Marketing Discussion Forum
THE LYLES CENTER - A leading center for entrepreneurs in California.
WHO THEY ARE
The Lyles Center for Innovation and Entrepreneurship - one of the leading entrepreneurial centers in the state - is located at California State University, Fresno. The center assists both students and community members in pursuit of their entrepreneurial goals. It delivers assistance through applied learning, professional consulting, and managed problem solving. And it helps entrepreneurs develop successful companies through professional consulting services and programs such as:
? Intellectual Property Management
? Technology Development and Commercialization
? Market and Technology Assessment
? Business Plan Review and Evaluation
? Internships and Coaching
The Lyles Center uses its strategic position to leverage resources from the entire University to assist innovators and entrepreneurs in the development of their business.
It acts as a bridge for the campus and community, linking resources of both to achieve success in the marketplace.
FE Comment: The Lyles Center offers an interesting, and somewhat generic, series of services for entrepreneurs, yet we could not find any that are food or specialty food-related.
To find out more, please click here.
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Quick Links...
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Dear Judy,
Welcome to the 12th issue of Food Entrepreneur eZine (FE). I invite you to submit articles for publication in future issues of FE.Topics are welcomed that impact almost any aspect of specialty food marketing. We will be happy to help.
In this issue:
1. Notes and Comment - FE continues our discussion with Sunshine Foods founder Judy Egge about her special product, Relish This! Click here to see her answers to last month's questions more.
2. Big Idea Group's (BIG) Food Inventors Network has announced its latest Idea Hunt: One of the largest food companies in the U.S. is creating a new beverage for male commuters, and they are tapping the creative minds of BIG?s network to help them generate innovative product ideas. The best ideas will be considered for licensing contracts, and prizes will be awarded to the top 30 concepts. This is a rare opportunity for independent product developers to have an idea commercialized by a major food company. Anyone 18 or older is invited to participate. Submission deadline is December 13, 2006.
Please click here for more information about ?Idea Hunts? and ?The Food Inventors? Network.?
3. Specialty Food Marketing Resources - Learn how to get your Free PR Toolkit
4. 4th Edition of "the" book
5. Web Site Design
6. Complete FE Contributor Listing
We invite and welcome your comments. Let's work together to learn ways of succeeding in specialty food marketing. Stay tuned...
Wishing you great profits! Enjoy Thanksgiving.
Steve
Stephen F. Hall
Author, "From Kitchen to Market"
Editor, Food Entrepreneur eZine
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· Notes and Comment |
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1.Click here for a Complete Listing of FE Contributors
2. Future Issues of Food Entrepreneur eZine:
- "Minority certified." Many so-designated firms can get an edge. What does this mean to you?
- Office Management - Ideas about products, software and service requirements.
Email us at steve@specialtyfoodresource.com to let us know what other areas you would like us to address. |
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· All About Food Labels |
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GOOD COUNSEL FROM TWO PROFESSIONALS
Food Consulting Company's Karen Duester includes the following tropics in the latest edition of Food Label News:
- Reader Q&A Spot: "If MSG is a sub-ingredient of an ingredient I use and is present in a very small amount in my product, do I have to list it on my label?"
- FDA Opens Talk on "Functional Food" Labels
- FDA / FTC Warns About Deceptive Internet Claims
- Promoting Whole Grains on Food Labels
- Service Tip: Leap Ahead with Regulatory Support.
Readers of Food Label News can submit their food label questions free of charge for possible publication in the IQ&A Section of Food Label News.
To read the latest issue of Food Label News, click here.
On The Menu's Julie Bush offers nutritional analysis, labeling and marketing services, and comments on FDA labeling requirements.
Do you know using the ?healthy? on a product requires that the food meet criteria set by the Food and Drug Administration (FDA)? The FDA has defined several terms, such as healthy, that you can use to characterize the level of nutrients in a food. The terms are: Free, Light, Low, Reduced, Less, More, Good Source, High, and Healthy.
Click here to review the definitions in detail. |
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· Specialty Food Resources |
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GET YOUR VERY OWN (free) PR TOOLKIT.
Please do the following: Go to our Resources Page (below)
Click on Marketing/Promotion under "Resource Tree"
Click on PR Newswire
Click on "view our services" in upper left box
Click on "PR Toolkit - Get Started"
Enjoy!
We welcome your comments and ideas. |
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Visit our free resource center |
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· The 4th Edition of "From Kitchen to Market" is Available! [4th Edition makes it a CLASSIC!] |
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?From Kitchen to Market is the best book about the U.S. specialty food field, and there is a great need you have so very well covered!" ? Ted Koryn, U.S. specialty food industry pioneer.
The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.
FAN MAIL:"It is really resourceful. I can't put it down. Thank you for putting this together. I wish I had more time to read it all the way through." - Natalie M.
Please click here to see additional testimonials.
Other good books for small business management can be seen at Kaplan Publishing's web site: www.kaplan.com
Discount price: $19.11 [Cover Price is $28.95]
Purchase at Amazon |
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· Build and Manage Your Own Website! |
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Sell your specialty food product online!
SnapMonkey is a place where you can go online and create your own website. You don't need to know anything about programming. If you can create a word document, you have the skills to create your own website.
With our easy-to-use shopping cart, you can easily sell your products online. Try our 10 day free trial. If you like it, it is only $49 to activate, and $29.95/month.
Give it a try |
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· Country Living Specialty Food Collection Launched. |
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In a first-of-its-kind licensing agreement in the gourmet food industry, Heritage Family Specialty Foods will produce a new line of sweet and savory specialty food items for the Hearst Magazine: Country Living. Full product line to launch spring 2007 at gourmet food and specialty gift stores nationwide. A Limited selection of products is currently available online at hfsfoods.com.
For more information, please contact: Vicki Anderson Granado, Gittins & Granado at vicki@gittinsgranado.com |
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· The Gourmet Retailer Reports on Hot Trends for 2007 |
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New "hot" trends:
Products from The Amazon
Ethical Products
Refills ?Keeping it Simple
Tech-Advanced Packaging, Promotion & Consumer Tracking
Internet Marketing Prevails
Tastes Like Teen Spirit
A Fresh Start for Breakfast
For more details, please click here. |
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