INTERNET RESOURCES

Internet Resources

 

The following list is neither conclusive nor is it meant to serve as an endorsement.

 

References

 

Advertising Age/American Demographics

A good source of consumer trends informa­tion for business leaders. Web site: adage.com/americandemographics/

 

Business Owner's Toolkit

Business Owner's Toolkit offers more than 5,000 pages of free cost-cutting tips, step-by-step checklists, real-life case studies, startup advice and business templates to small business owners and entrepreneurs. The site also offers a monthly newsletter, up-to-date news topics and a column that closely follows industry trends and offers trusted advice.

Contact: Troy Janisch, Publisher Website: toolkit.com

 

Easy World Wide Web with Netscape

by Jim Minatel

800-428-5331 Fax: 203-866-0199

 

An easy to follow, step-by-step guide with full-color illustrations and screen shots on every page. Very useful if you are browsing the Internet.

 

The Food Channel

 This Internet forum provides trend information, reports, and other food-industry facts plus online forums, links to other food sites, and a direct link to Food Channel staff.

 The Food Channel will offer a new publication called FoodWire. It will be targeted to the general public and contain food news, trends and recipes with interactive links to www.foodchannel.com.

TrendWire is currently published every two weeks. FoodWire will be published monthly. Both will be free publications (advertising supported).
Web site: foodchannel.com.

 NASFT

Web site: specialtyfood.com

The NASFT produces an online specialty food catalog that helps consumers find the products they’re looking for. It does not offer the products directly, but connects the consumer with a search capability more than 200 listings of specialty food companies’ web sites.

 National Minority Supplier Development Council, Inc. (NMSDC)

1040 Avenue of the Americas, 2md Floor

New York, NY 10018

212-944-2430; Fax: 212-719-9611

Web site: nmsdc.org

 

Organic Industry Resources

Key industry resources including certifiers, associations and support services can be found on The Organic Pages Online.  To learn about acquiring an organic farm or how to start an organic business, see HowToGoOrganic.com.

 

The Food Network

Web site: foodnetwork .com

This offers a combination of lifestyle network and web site committed to exploring new and different ways to view food.

 

Poor Richard’s E-Mail Publishing

Chris Pirillo and Peter Kent

Covers everything about e-mail publishing including the mechanics of publishing and an extensive resource directory. Top Floor Publishing. Available from Amazon.com

 

Web Site Development and Directory

 

Deep River Production

Web site: swarlick.com

Deep River Interactive is a wholly owned subsidiary of Swardlick Marketing Group, working with companies and organizations to create new business models based on the transformative power of the Internet. They help businesses reinvent themselves using new technologies and integrated marketing solutions to achieve powerful and measur­able results.

 

DexMonkey.com

820 S. Monaco Parkway, #277

Denver, CO 3703

303-338-1552; Fax: 303-489-2248

e-mail: Info @Snapmonkey.com

 

The firm offers a robust searchable multime­dia directory program. Any organization can add a DexMonkey Directory to their exist­ing Web site. DexMonkey will categorize, and allow each member of the directory to showcase their product or service.

See Appendix I for more details.

Members have their own control panel, allowing them to update their content 24/7. They may add a video or a flash presenta­tion to their listing, as well as photos, a 500-character description of their product and service, a Web link, and more. In addi­tion, the DexMonkey program is designed to be a profit center for the organization. The directory administrator may set pricing for different types of listings. The collection of funds each month from the members is automated, and funds are deposited into the Administrator’s account. Directory Administrators also have the option of putting the entire Directory presentation, complete with member profiles, onto a CD. They can then duplicate this CD and use it as a marketing tool to hand out at tradeshows, to add to the back of books or publications, etc.

 

E-Zine University: Learn to Make and Promote E-Mail Publications

Web site: ezineuniversity.com

An electronic magazine that provides infor­mation on creating and maintaining an online newsletter. Comprehensive newsletter.

 

Kellen Interactive

(Formerly: HQ Cyberservices)

1100 Johnson Ferry Road, Suite 300

Atlanta, GA 30389

Contact: Josh Linard, Business Development Manager

404-836-5050; Fax: 404-252-0774

Web site: kellerinteractive.com

 

Offices in Atlanta; Washington, DC; New York; Tucson; and Brussels. From conceptu­alization of strategies and budgets, to imple­mentation and ongoing support, Kellen Interactive is committed to exceeding your expectations. They provide daily services as Webmasters and Internet consultants for over 200 companies and organizations. Kellen offers one-on-one customer service and project management every step of the way. They are committed to client budget, objectives, and deadlines for every project.

 

OpSys Dedicated Web Marketing

Miami, Florida 305-503-3000 Web site: opsys.com

 

SnapMonkey

820 S. Monaco Parkway, #277

Denver, CO 3703

303-338-1552; Fax 303-489-2248

e-mail: Info @Snapmonkey.com Web site: SnapMonkey.com

 

Build your own Web site using SnapMonkey’s easy-to-use “Point and Click” technology. Sign up for SnapTo It Tips in a weekly e-mail that shares with you great ideas on promoting your Web site and your business to more people on the Web!

 

Yahoo! Merchant Solutions

Web site: smallbusiness.yahoo.com

Offers a service that helps you build, man­age, and market an online store.

 

The Web Marketing Resource Center

Web site: zeromillion.com

This is a free resource developed to help Web site owners, advertisers, and marketing professionals get the most from their mar­keting activities. The site includes details of the latest Web marketing techniques being used by many of the most successful sites on the Net, and features articles, reviews, and links to hundreds of the best Web site pro­motion resources available.

 

Miscellaneous

Commercial Kitchens for Rent

Go to www.commercialkitchenforrent.com  to locate by state commercial kitchens that rent space and equipement.

 

Resources for Promoting on the Internet

Here is a list of resources that can help you create and implement a Web site marketing program.

 

legalzoom.com

LegalZoom.com helps you create reliable legal documents from your home or office. Simply answer a few questions online and your documents will be prepared within 48 hours.

A good source for assistance in setting up incorporations, LLC’s, trademarks and others.

 

General/Business

 

Inc. Magazine

Web site: inc.com

An online resource center with a wide vari­ety of resources for small businesses.

 

SnapMonkey.com

Web site: SnapMonkey.com

Provides a full resource center full of ideas on how to bring your small business online, and grow it to success.

 

U.S. Chamber of Commerce

Web site: chamberbiz.com

Listing of all chambers in the United States.

 

U.S. Small Business Administration

Web site: sba.gov

Provides information and guidelines for small businesses.

 

U.S. Patent & Trademark Office

Web site: uspto.gov

Provides information on applying for and researching patents and trademarks.

 

WebTrends

851 SW 6th Avenue, Suite 1600

Portland, OR 97204

877-932-8736, 503-294-7025 Fax: 503-294-7130

Web site: webtrends.com

 

Provides web analytics services and Web site sta­tistics and is the leading provider of web analysis and consumer-centric marketing intelligent solutions.

 

Marketing/Promotion

Directory of Associations

Web site: associationscentral.com

Provides a comprehensive list of associations for trade industries.

 

Directory Guide

Web site: directoryguide.com

A listing of over 400 subject specific directories and search engines that accept search engine submissions.

 

PR Newswire

810 7th Avenue, 32nd Floor

New York, NY 10019

800-832-5522, 201-360-6700

Web site: prnewswire.com

An informational site on how to create press releases, and have them distributed to your target market.

 

SearchEngineWatch.com

Web site: searchenginewatch.com

Search engine marketing and optimization techniques.

 

SmallBusiness.com

Web site: smallbusiness.com

An incredible resource directory listing all kinds of advice for small businesses.

 

www.Smallbusiness.alltop.com

 

A web site for anyone interested in the set-up and operation of a small business. It offers various discussions and blogs covering many topics.

 

Gourmet Food Online

 

Foodlocker.com

5920 South Loop East

Houston, TX 77033

888-465-1377; Fax: 888-467-5581

e-mail: info@foodlocker.com Web site: foodlocker.com

 

This website allows you to order gourmet foods by region, imported and hard to find foods by type, brand name or region. Sales are conducted by online ordering only.

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