Internet Resources
The following list is neither conclusive nor is it meant to serve as an endorsement.
References
Advertising Age/American Demographics
A good source of consumer trends information for business leaders. Web site: adage.com/americandemographics/
Business Owner's Toolkit
Business Owner's Toolkit offers more than 5,000 pages of free cost-cutting tips, step-by-step checklists, real-life case studies, startup advice and business templates to small business owners and entrepreneurs. The site also offers a monthly newsletter, up-to-date news topics and a column that closely follows industry trends and offers trusted advice.
Contact: Troy Janisch, Publisher Website: toolkit.com
Easy World Wide Web with Netscape
by Jim Minatel
800-428-5331 Fax: 203-866-0199
An easy to follow, step-by-step guide with full-color illustrations and screen shots on every page. Very useful if you are browsing the Internet.
The Food Channel
This Internet forum provides trend information, reports, and other food-industry facts plus online forums, links to other food sites, and a direct link to Food Channel staff.
The Food Channel will offer a new publication called FoodWire. It will be targeted to the general public and contain food news, trends and recipes with interactive links to www.foodchannel.com.
TrendWire is currently published every two weeks. FoodWire will be published monthly. Both will be free publications (advertising supported).
Web site: foodchannel.com.
NASFT
Web site: specialtyfood.com
The NASFT produces an online specialty food catalog that helps consumers find the products they’re looking for. It does not offer the products directly, but connects the consumer with a search capability more than 200 listings of specialty food companies’ web sites.
National Minority Supplier Development Council, Inc. (NMSDC)
1040 Avenue of the Americas, 2md Floor
New York, NY 10018
212-944-2430; Fax: 212-719-9611
Web site: nmsdc.org
Organic Industry Resources
Key industry resources including certifiers, associations and support services can be found on The Organic Pages Online. To learn about acquiring an organic farm or how to start an organic business, see HowToGoOrganic.com.
The Food Network
Web site: foodnetwork .com
This offers a combination of lifestyle network and web site committed to exploring new and different ways to view food.
Poor Richard’s E-Mail Publishing
Chris Pirillo and Peter Kent
Covers everything about e-mail publishing including the mechanics of publishing and an extensive resource directory. Top Floor Publishing. Available from Amazon.com
Web Site Development and Directory
Deep River Production
Web site: swarlick.com
Deep River Interactive is a wholly owned subsidiary of Swardlick Marketing Group, working with companies and organizations to create new business models based on the transformative power of the Internet. They help businesses reinvent themselves using new technologies and integrated marketing solutions to achieve powerful and measurable results.
DexMonkey.com
820 S. Monaco Parkway, #277
Denver, CO 3703
303-338-1552; Fax: 303-489-2248
e-mail: Info @Snapmonkey.com
The firm offers a robust searchable multimedia directory program. Any organization can add a DexMonkey Directory to their existing Web site. DexMonkey will categorize, and allow each member of the directory to showcase their product or service.
See Appendix I for more details.
Members have their own control panel, allowing them to update their content 24/7. They may add a video or a flash presentation to their listing, as well as photos, a 500-character description of their product and service, a Web link, and more. In addition, the DexMonkey program is designed to be a profit center for the organization. The directory administrator may set pricing for different types of listings. The collection of funds each month from the members is automated, and funds are deposited into the Administrator’s account. Directory Administrators also have the option of putting the entire Directory presentation, complete with member profiles, onto a CD. They can then duplicate this CD and use it as a marketing tool to hand out at tradeshows, to add to the back of books or publications, etc.
E-Zine University: Learn to Make and Promote E-Mail Publications
Web site: ezineuniversity.com
An electronic magazine that provides information on creating and maintaining an online newsletter. Comprehensive newsletter.
Kellen Interactive
(Formerly: HQ Cyberservices)
1100 Johnson Ferry Road, Suite 300
Atlanta, GA 30389
Contact: Josh Linard, Business Development Manager
404-836-5050; Fax: 404-252-0774
Web site: kellerinteractive.com
Offices in Atlanta; Washington, DC; New York; Tucson; and Brussels. From conceptualization of strategies and budgets, to implementation and ongoing support, Kellen Interactive is committed to exceeding your expectations. They provide daily services as Webmasters and Internet consultants for over 200 companies and organizations. Kellen offers one-on-one customer service and project management every step of the way. They are committed to client budget, objectives, and deadlines for every project.
OpSys Dedicated Web Marketing
Miami, Florida 305-503-3000 Web site: opsys.com
SnapMonkey
820 S. Monaco Parkway, #277
Denver, CO 3703
303-338-1552; Fax 303-489-2248
e-mail: Info @Snapmonkey.com Web site: SnapMonkey.com
Build your own Web site using SnapMonkey’s easy-to-use “Point and Click” technology. Sign up for SnapTo It Tips in a weekly e-mail that shares with you great ideas on promoting your Web site and your business to more people on the Web!
Yahoo! Merchant Solutions
Web site: smallbusiness.yahoo.com
Offers a service that helps you build, manage, and market an online store.
The Web Marketing Resource Center
Web site: zeromillion.com
This is a free resource developed to help Web site owners, advertisers, and marketing professionals get the most from their marketing activities. The site includes details of the latest Web marketing techniques being used by many of the most successful sites on the Net, and features articles, reviews, and links to hundreds of the best Web site promotion resources available.
Miscellaneous
Commercial Kitchens for Rent
Go to www.commercialkitchenforrent.com to locate by state commercial kitchens that rent space and equipement.
Resources for Promoting on the Internet
Here is a list of resources that can help you create and implement a Web site marketing program.
legalzoom.com
LegalZoom.com helps you create reliable legal documents from your home or office. Simply answer a few questions online and your documents will be prepared within 48 hours.
A good source for assistance in setting up incorporations, LLC’s, trademarks and others.
General/Business
Inc. Magazine
Web site: inc.com
An online resource center with a wide variety of resources for small businesses.
SnapMonkey.com
Web site: SnapMonkey.com
Provides a full resource center full of ideas on how to bring your small business online, and grow it to success.
U.S. Chamber of Commerce
Web site: chamberbiz.com
Listing of all chambers in the United States.
U.S. Small Business Administration
Web site: sba.gov
Provides information and guidelines for small businesses.
U.S. Patent & Trademark Office
Web site: uspto.gov
Provides information on applying for and researching patents and trademarks.
WebTrends
851 SW 6th Avenue, Suite 1600
Portland, OR 97204
877-932-8736, 503-294-7025 Fax: 503-294-7130
Web site: webtrends.com
Provides web analytics services and Web site statistics and is the leading provider of web analysis and consumer-centric marketing intelligent solutions.
Marketing/Promotion
Directory of Associations
Web site: associationscentral.com
Provides a comprehensive list of associations for trade industries.
Directory Guide
Web site: directoryguide.com
A listing of over 400 subject specific directories and search engines that accept search engine submissions.
PR Newswire
810 7th Avenue, 32nd Floor
New York, NY 10019
800-832-5522, 201-360-6700
Web site: prnewswire.com
An informational site on how to create press releases, and have them distributed to your target market.
SearchEngineWatch.com
Web site: searchenginewatch.com
Search engine marketing and optimization techniques.
SmallBusiness.com
Web site: smallbusiness.com
An incredible resource directory listing all kinds of advice for small businesses.
www.Smallbusiness.alltop.com
A web site for anyone interested in the set-up and operation of a small business. It offers various discussions and blogs covering many topics.
Gourmet Food Online
Foodlocker.com
5920 South Loop East
Houston, TX 77033
888-465-1377; Fax: 888-467-5581
e-mail: info@foodlocker.com Web site: foodlocker.com
This website allows you to order gourmet foods by region, imported and hard to find foods by type, brand name or region. Sales are conducted by online ordering only.
