In this issue

Our Specialty Food Marketing Discussion Forum Topic = How to control Trade Show expenses and achieve success

Notes and Comment

All About Food Labels

Specialty Food Resources

The "Ins" and "Outs" of Product Liability Insurance - Government Safety Measures, E Coli outbreak

A Specialty Food Marketing Mini-Case Study

Our Specialty Food Marketing Discussion Forum Topic = How to control Trade Show expenses and achieve success

Here's what is happening on our Discussion Forum. Click here to register. It's free.

Make this your first point of contact for any question you may have about specialty food marketing.

CLICK HERE TO TAKE OUR ONE QUESTION SURVEY

With trade show expenses ever higher and higher, here are some handy ways in which you can have a successful show. Click here to see:

- "Thirteen Ways to Control Trade Show Expenses," and

"- Nine Ways to Assure a Successful Show."

Dear Stephen,

Happy New Year! And, welcome to Food Entrepreneur eZine (FE).

After fifteen years of publication (4 editions), I received a 4-Star rating from a reviewer on Amazon.com for the book: From Kitchen to Market. This is a first! All the other ratings have been 5-Star. See the comment in the "FAN MAIL" below for more from the reviewer.

A review of "click-throughs" for past issues of FE reveals that most readers are very interested in labelling and insurance subjects, and mini- case studies. We will endeavor to have more of these in future issues.

I invite you to submit articles for publication in future issues of FE. Topics are welcomed that impact almost any aspect of specialty food marketing. We will be happy to help.

In this issue:

1. Notes and Comment -

A -FE continues its "Mini Case History" and discussion with Dancing Deer Baking Company CEO Trish Karter. Last month, we commented on her $20,000 investment that is expected to yield 2007 annual sales of $10 million in just 12 years. See "A Specialty Food Marketing Mini-Case Study" below for more.

B - Have a look here for the Call for Entries for the 2007 Clear Choice Awards for glass design.

2. Articles about food labelling from two industry experts.

3. Specialty Food Marketing Resources - Our resource listing is up and running again.

4. Liability insurance - an article about the government's response to recent E Coli outbreak.

We invite and welcome your comments. Let's work together to learn ways of succeeding in specialty food marketing. Stay tuned...

See you in San Francisco at the 32nd Winter Fancy Food Show - 21-23 Janary. [For more about the show, please click here.]

Wishing you great profits!

Steve

Stephen F. Hall
Author, From Kitchen to Market
Editor, Food Entrepreneur eZine

·  Notes and Comment

1. Here is a Complete Listing of FE Contributors.

2. Future Issues of Food Entrepreneur eZine:

- Your Elevator Speech. All about developing a "killer" Elevator Speech. This is a concise, carefully planned, and well-practiced description about your product that your mother should be able to understand in the time it would take to ride up an elevator.

- "Minority Certified." Many so-designated firms can get an edge. What does this mean to you? Please note: All of the so-called "minority business directors" with whom I have tried to be in contact have yet to return my calls. More later...

- Office Management - Ideas about products, software and service requirements.

- And ideas that you suggest.

Email us at steve@specialtyfoodresource.com to let us know what other areas you would like us to address.

·  All About Food Labels

GOOD COUNSEL FROM TWO PROFESSIONALS

Food Consulting Company's Karen Duester includes the following tropics in the latest edition of Food Label News:

- Reader Q&A Spot: "I would like to import a product from Europe for sale in both the USA and Canada; what should I be aware of so that my label will be allowed in both countries?"

- Food Label News Announces Q&A Winners

- NYC Requires Calories on Menus

- "Functional Food" Labels Debated

- Service Tip: Bosses Win

Readers of Food Label News can submit their food label questions free of charge for possible publication in the Q&A Section of Food Label News.

Click here for the latest issue of Food Label News.

On The Menu's Julie Bush offers nutritional analysis, labeling and marketing services, and comments on FDA labeling requirements.

This month, she discusses the FDA regulations covering a "simplified label."

She notes: "It?s time to set our New Year?s resolutions. Many of us will want to simplify our lives. Unfortunately, the sentiment is quickly forgotten by the time February rolls around. If not your life, your food labels might as well be simplified."

Learn more about the "simplified label," and see an example of one.

·  Specialty Food Resources

Hoorah! I have replaced the resource application with a new one. So you may now go right to our resource section for information. In future, we will be refining, updateing and annotating each of the listings. Feel free to let me know if you see anything that needs changing.

Visit our free resource center

·  The "Ins" and "Outs" of Product Liability Insurance - Government Safety Measures, E Coli outbreak

Insurance professional Ms. Rochelle Brotter [rbrotter@dewittstern.com] passed along the following link to the Insurance Journal's aritcle on Government Safety measures in response to E Coli outbreak. Read the article.

·  A Specialty Food Marketing Mini-Case Study

Dancing Deer Baking Company CEO Trish Karter answers pressing FE questions:

1. How do you define success?

2. Are you successful?

3. If so, how long did it take?

4. How much did it cost?

Click here to read what Trish has to say about being "comfortable with risk, resilient in the face of challenging circumstances, unreasonably optimistic about the future and instinctively inclined to happily put two feet on the ground every morning," as requirements for entrepreneurial success. Click here to read Trish's thoughtful and very interesting examination of these questions.

·  The 4th Edition of "From Kitchen to Market" is Classic!

·  Build and Manage Your Own Website!