FE VOLUME 19

 

Food Entrepreneur eZine

Helping you succeed in the specialty food business.

Volume 19, July 2007

 

In this issue

 

 

Discussion Forum Topic - Why Export?

Notes and Comment - "From Kitchen to Market" will be mentioned in the September issue of Oprah's "O" Magazine

All About Food Labels - Part One: Guidance

Specialty Food Resources - Go to Resources and Select "Export Assistance"

This Month's Specialty Food Company Web Site

All About Food Labels - Part Two: More Good Advice

 

 

 


Discussion Forum Topic - Why Export?

Why Consider Exporting?FE owes the following to the Food Export Association of the Midwest USA. (More about them here.)

FE's editor first exported specialty foods in 1984, taking Paul Newman's new line and samples of The Silver Palate to shows in London, Paris and Geneva. Readers may find the answers to the "why export" question helpful as they explore other profit- making sales opportunities.Read the answers here

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--------------------------------------------------------------------- Our Discussion Forum has a new format. It is now connected with NING.COM. Anyone interested in asking questions and getting answers about specialty food marketing is invited to click through. FE responds to all inquiries. <>

 

 

 Quick Links...

Dear Stephen,

Welcome to Food Entrepreneur eZine (FE).

FE maintains that if you are still in business after seven years, and if you have a pulse, then you are probably successful.

Would you like to be an FE contributor? Topics are welcomed that impact almost any aspect of specialty food marketing. We will be happy to help.

We invite and welcome your comments. Let's work together to learn ways of succeeding in specialty food marketing. Stay tuned...

Wishing you great profits!

Steve

Stephen F. Hall
Author, From Kitchen to Market
Editor, Food Entrepreneur eZine

·  Notes and Comment - "From Kitchen to Market" will be mentioned in the September issue of Oprah's "O" Magazine

1. Oprah Winfrey's "O" Magazine is planning an article about women who want to start a business with limited resources. Included will be specialty food enterprises. The article is scheduled to appear in their September 2007 (not August as was previously reported) issue (on newstands 14 August). Have a look and let me know what you think.

2. Take a look at the label machine offered by Primera (see below)

3. Please take our mini-surveys and submit questions for future surveys and articles for publication in of FE

4. Complete Listing of FE Contributors.

5. Here's one for you organic foodies: A chance to be a vendor at an organic food and Yoga Conference January 2008 in Sun City, Arizona. Go here for more information:

7. Future Issues of Food Entrepreneur eZine:

- More on product pricing.

- The "State of State Specialty Food Associations."

- What's with "organic?" Just how many organic farmers are there, anyway?

- And any ideas that you suggest.

Email steve@specialtyfoodresource.com to let us know what other areas you would like to have addressed.

·  All About Food Labels - Part One: Guidance

Wise Counsel From "Food Label News"

Food Consulting Company's Karen Duester includes the following topics in the latest edition of Food Label News:

Reader Q&A: My product (non perishable grain) was stamped with an incorrect and too early "best before" date. Does FDA allow me to use a sticker to cover the incorrect information with the correct date?

Table of Contents:

· Center for Food Safety and Applied Nutrition (CFSAN) FY 2007 Priorities for Food Labels

· Carb Claims on Food Labels Work Continues

· More Detail on Food Label Priorities

· At Your Service: Shelf Life Evaluation

Readers of Food Label News can submit their food label questions free of charge for possible publication in the Q&A Section of Food Label News.

Here is the latest issue of Food Label News.

 

 

·  Specialty Food Resources - Go to Resources and Select "Export Assistance"

Your specialtyfoodresource.com site now has a SEARCH feature. You may now go right to the "find" section and look for information on our entire site. Feel free to let me know if you see anything that needs changing.

Visit your free resource center

·  This Month's Specialty Food Company Web Site

Here is the web site for The Alaska Tribal Cache

Can you learn anything from it?

·  All About Food Labels - Part Two: More Good Advice

Label consultanting firm On the Menu has its blog up and running. There are many articles that readers might find useful.

Here's the link.

On The Menu, LLC

1805 South Bellaire, Suite 305

Denver, Colorado 80222

303-757-1333, 1-866-757-1333, 303-757-1739 (fax)

www.otmenu.com

www.gluten-detectives.com

On The Menu is committed to delighting its customers by delivering quality products and services with integrity.

·  The 4th Edition of "From Kitchen to Market" is Classic!

"From Kitchen to Market is the best book about the U.S. specialty food field, and there is a great need you have so very well covered!" - Ted Koryn, U.S. specialty food industry pioneer.

The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance.

FAN MAIL: >"Very exciting and frightening all at the same time. I'm releived to have bought this book or I would have been going into this blindly."- Andrea Perani.

See additional testimonials.

Other good books for small business management can be seen at Kaplan Publishing's web site: www.kaplan.com

Discount price: $19.11 [Cover Price is $28.95]

Purchase at Amazon

·  Build and Manage Your Own Website!

Sell your specialty food product online!

SnapMonkey is a place where you can go online and create your own website. You don't need to know anything about programming. If you can create a word document, you have the skills to create your own website.

With our easy-to-use shopping cart, you can easily sell your products online. Try our 10 day NO-COST trial. If you like it, it is only $49 to activate, and $29.95/month. Give it a try.

How is your website? Here is a first class web analysis service. We can research your market and prepare an plan. For more information, see this site.

·  A New eBook About How Powerful Online Communties Can Promote Your Business

Why Buy It?

Reason One: According to an iProspect study, 1 in 3 Internet users are searching online communities, reading what other people have written, and making a buying decision based on what they have read.

Reason Two: Statistics show that 70% of people research online before making a purchasing decision. (And that includes local service businesses).

Reason Three: You will learn from experts who have PERSONAL EXPERIENCE and who have successfully market their businesses in these online communities. And, these experts are going to share their strategies with you!

Satisfaction guaranteed!

Try it out. If it doesn't do everything the author says and more, if you don't save money, time and frustration, if it isn't life-changing, if it doesn't work for you, you have nothing to worry about because you can get every dime of your money back under our no- loopholes guarantee. So you have nothing to lose and everything to gain

Cost: $47.00 More than half off cover price of $79.00

"Dollars and Sense of Online Communities"

·  LABEL PRINTER PROMOTION

Print food labels with Primera Technology's new LX400 Color Label Printer.

The LX400 inkjet prints full-color images and photos on labels. Print resolution is photo-quality at 4800 dpi and printed labels are waterproof and scratchproof!

Many food processors are using the LX400 to print short-runs of primary product and box-end labels. Custom labels can also be printed for market testing.

LX400 comes equipped with printer drivers for Windows and Macintosh along with label design software called NiceLabel SE, Primera Edition. Primera's LX400 sells for just US$1495.00 (MSRP).

Primera Technology

Phone: 800-797-2772 , 763-475-6676 For more information, please see:

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