About Stephen Hall
Author, Sell Your Specialty Food

Stephen Farrelly Hall

624 Sea View Drive, Destin, Florida 32541


E-mail: HALL'at' specialtyfoodresource.com



Food Marketing International - Founded in 1977                    
President of company involved in market-driven strategic planning and specialty food marketing. Training, organizational development, market research, sales and public relations. More than thirty years in the specialty food trade. Import, export and national brand management of dozens of specialty/gourmet food products. Process included product selection, pricing, strategic planning, and sales and marketing using more than 70 commissioned brokers throughout the U.S. Some brands included Newman's Own, Wheetabix, Boston Harbour Tea, and the Silver Palate. CEO of Food Marketing International, Inc., S. Richard Hall & Company, Inc., SpecialtyFoodResource.com, LLC, and Naturasol S. A. de C.V (a Mexican trading company).
Selected Publications
- Sell Your Specialty Food (the 5th edition of From Kitchen to Market), Kaplan Publishing, New York, NY. Sell Your Specialty Food that Oprah's Magazine calls "a go-to book for any start up food company," provides the reader with everything needed to sell gourmet specialty foods. It is a basic "how to" marketing guide. Winner of the 1998 Publishers Marketing Association ‘Benjamin Franklin Award’ for excellence in design and editing.
·         Food Entrepreneur Magazine, Managing Editor
·         The Market for Specialty Foods, Frost & Sullivan, Inc., New York, NY
·         The U.S. Dairy Market, Frost & Sullivan, Inc., New York, NY
·         The Market for Upscale Kitchen Electrics, Frost & Sullivan, Inc., New York, NY
Former Business and Professional Relationships

Vice President, Canterbury Capital Services, Inc., Tucson, Arizona (1997-1999)

Managing Director, Murro Consulting, Inc., Tucson, Arizona (1996-1997)

Director, WPI, Inc., Cambridge Massachusetts (1989-90)

General Manager, Naturasol S.A. de C.V. (Subsidiary of a Mexican trading company), Dedham, Massachusetts (1984-1986)

President, Food Marketing International, Inc., Dedham, Massachusetts (1982-1986)

Andean Common Market Desk Officer, Bureau of International Commerce, U.S. Department of Commerce, Washington, DC (1975-1977)

International Trade Specialist, US Department of Commerce, Philadelphia, Pennsylvania (1973-1975)

Manager, Performance Measurement, Pan American World Airways, New York (1969-1972)

Export Sales Manager, Parks-Cramer Company, Fitchburg, MA (1966-1968)

Selected Symposia
Workshop Facilitator, Kentucky Department of Agriculture, Lexington (KY)
Workshop Facilitator, University of Alaska, Fairbanks, Specialty Food Marketing Workshop, Fairbanks (AK)
Plenary Speaker, New Food Entrepreneur Conference, Seattle (WA)
Workshop Facilitator, Association of Small Business Development Centers annual conference, Nashville (TN), Chicago (IL) and Miami (FL)
Moderator, Kiplinger Economic Forecast Teleconference, Tucson.
Moderator, Tortilla Industry Association Technology Conference, Los Angeles.
Guest Lecturer, Specialty Food Business Development Workshops, Idaho Department of Agriculture; University of Vermont, University of New Hampshire, Massachusetts Specialty Foods Association, North Carolina Specialty Food Association, Vermont Specialty Foods Association, West Virginia Office of Economic Development, and Virginia Specialty Food Association.
Principal Guest, CNBC "Money Talk," Nationwide Television Broadcast.
Graduate Degree in Management, Thunderbird School of Global Management, Glendale, Arizona.
Undergraduate Degree with concentration in Government and Philosophy, College of Arts and Sciences, Boston University, Boston, Massachusetts
Post-graduate, non-degree, studies: Seminar for Small Business Executives, the Amos Tuck Graduate School of Business, Dartmouth College; Seminar for Latin American Executives, School for Advanced International Studies, The Johns Hopkins University; Multinational Enterprise, The Wharton School, University of Pennsylvania.